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Applying Behavioral Insights: Simple ways to Improve Health Outcomes

Applying Behavioral Insights: Simple ways to Improve Health Outcomes

Michael Hallsworth Veerle Snijders Hannah Burd Jessica Prestt Gaby Judah Sarah Huf David Halpern

This report demonstrates the challenge of translating behavioral insights into tangible tools that policy makers can implement.

The Behavioral Insights Forum will present groundbreaking, evidence-based research showing how citizens’ health can be improved through a better understanding and application of the latest research. Led by a UK government-owned social purpose company, The Behavioral Insights Team, this research studies the factors that influence human behavior thereby producing evidence that can prove vital to improving the health of populations. Using a broad definition of health, the report will cover three main areas: quality of life and wellbeing, public health, and delivery of healthcare. It will further demonstrate how behavioral insights can be applied at the macro level of high-level policies and system design, as well as at the micro-level of experimentation, in order to achieve incremental improvements for the benefit of societies.

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Dr. David Halpern

David Halpern is the Chief Executive of the Behavioural Insights Team. He has led the team since its inception in 2010. Prior to that, David was the founding Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister’s Strategy Unit. David was also appointed as the What Works National Advisor in July 2013. He supports the What Works Network and leads efforts to improve the use of evidence across government. Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioural insights and wellbeing, including Social Capital (2005), the Hidden Wealth of Nations (2010), Inside the Nudge Unit (2015) and co-author of the MINDSPACE report.