Your Health First (YHF) is a national, multi-faceted health campaign in Qatar designed to change unhealthy behaviors into healthy ones. By educating the population about health, obesity and diabetes, YHF aims to make a significant contribution to the future health and prosperity of Qatar. YHF uses every form of media available along with targeted and high-profile events to educate the population about health. The thrust of the campaign is towards the younger section of society – which is more open to change and new ideas – although YHF is inclusive.
A few examples of YHF’s events and initiatives include: The Greenhouse Project, where primary schools in Qatar were given greenhouses to show children how to grow fruit and vegetables and teach them about sustainability; The Challenge, an inter-schools sports competition in Qatar; and the complete redesign and rebranding of Qatar Foundation’s school canteens and menus.