ALiVE – Immersive Media

ALiVE is an interdisciplinary research initiative of the School of Creative Media City University of Hong Kong. Situated in a 1000m2 facility at the Hong Kong Science Park, ALiVE is an incubator and innovations showcase for new forms of creativity at the cutting edge of digital media in society. Leveraging technological advances in cinema, games, and mobile, networked and participatory media, ALiVE researches new modes of immersive interactive experience that are of major importance to culture, entertainment, education and industry. Its pioneering infrastructure is made up of unique display environments, production systems and computer graphics techniques.